In a world where we’re often told, “No,” and people seem to go out of their way to do very little to serve others well, think of the difference it would make if you joined me in a commitment to give value whenever possible. We’d make a radical difference, and here’s why.
Jeffrey Gitomer said, “Adding implies you have to ‘buy to get.’ Giving means the customer receives BEFORE buying.”
Giving value is about surprising others with the unexpected before being asked. It’s about going beyond the norm to wow the people we serve each day. It’s about going beyond the competition to give in the most memorable ways.
In a world where people are looking for connections to grow their business, you can give value by making an introduction to the person who can best help that business grow. Find ways to solve challenges for your clients, and without a fee, offer the solution. And when you come across great articles, books or resources that will benefit your client, make the investment to get the resource into their hands as quickly as possible. Give value unconditionally. Give value simply because it’s the right thing to do.
Giving value compels us to spend more time thinking about what’s truly valuable to those with whom we engage.
Giving value inspires us to work diligently to understand the viewpoint and needs of those we serve.
Giving value motivates us to find ways to make a difference.
How will giving value impact the way you relate, engage, and sell? Let me know what you think.